Black Friday is one of the biggest shopping events of the year, and in Singapore, it’s growing more popular every year. Whether you’re after electronics, fashion, home appliances, or travel deals, Black Friday 2025 is expected to offer serious savings across all categories. 

This global sales event brings exciting discounts from both local and international platforms. With nearly 40% of Singaporeans participating in Black Friday sales, it’s the perfect time to plan your purchases and grab the best offers before stock runs out. 

In this guide, you’ll find everything you need, including top deals to watch for, shopping tips, shipping advice, and more, to help you make the most of this year’s Black Friday sale.

When Will the Black Friday Sale Start in Singapore?

The Black Friday sale will start from 28 November 2025, while the pre-sales will start 3-4 days before. Big e-commerce platforms give their premium users early access to seek discounts and buy things earlier.

What to Expect in Black Friday Deals?

Black Friday sale is happening at a global level, so big retailers start giving discounts a week before the official sale starts. 

They do this to get more shoppers and leads to the Cyber Monday sale. Basically, it’s good for shoppers as all platforms give better discounts, so that shoppers can decide where to buy. It also means that the sale happens both online and offline.

During the black friday sale in Singapore, shoppers can expect discounts on TV brands like LG, Samsung, TCL, and Son,y and maybe on new 2025 models too.

The new models of gaming consoles like PlayStation 5 (PS5) and Switch 2 do not get much discount, but on the older versions, you get a better discount and get your gaming console.

You can also find big discounts on PC and laptop brands like DELL, Lenovo, MacBook, ASUS, and more.

When it comes to fashion brands, how can they stay behind, as several fashion brands like Adidas, Nike, Charles & Keith, and more offer deep discounts and additional promo codes on their products?

Top Categories to Focus on Black Friday Sale Singapore

Black Friday sale brings huge discounts on products. In this section, below are some categories that help you buy in black friday deals:

  • Electronics & Gadgets: TVs, Smartphones, and laptops offer big discounts on these products.
  • Gaming: check out the gaming consoles, usually new models won’t give much discount, but old models for better discounts.
  • Kitchen and Home Appliances: From coffee machines, air fryers, to vacuum cleaners and more, as these are popular categories for savings.
  • Travel & Lifestyle – Flights, hotels, and holiday packages are also part of the sale season, especially on travel platforms offering early‑bird promotions.
  • Audio Products – Premium headphones and earbuds from Sony, Sennheiser, Bose, and others tend to get solid discounts during Black Friday.

There are more categories, but these are the most popular, which give high discounts on their products. 

Most Popular Platforms in Singapore

Whether you are looking for a product online or in-store, there is a shortage of options in Singapore. Below are some of the most trusted and genuine platforms for Black Friday shopping:

1. Lazada Singapore

Lazada Singapore

Lazada Singapore is one of the top shopping platforms, famous for huge discounts on black friday sale across every category. With free shipping, it’s best for bargain hunters.

Key Deals Brand mega offers on fashion, tech and home appliances
Focus Categories Fashion, electronics, beauty, and kitchenware
Special Offers Exclusive app vouchers and cashback offers during Black Friday week

2. Shopee Singapore

Shopee Singapore

Shopee is another famous shopping platform with offers of deep discounts on products. They are famous for tech deals and daily flash sales. They also allow voucher stacking for extra savings.

Key Deals Up to 90% off electronics during the Mega Tech Show
Focus Categories Tech gadgets, beauty, and household products
Special Offers Combine cashback and vouchers for up to 30% in total savings

3. Amazon

Amazon

Amazon brings global brands right to your door. During black friday sale, discounts on homeware, electronics, and books. Premium members get exclusive deals and early access.

Key Deals Up to 60% off kitchen and tech gadgets
Focus Categories Electronics, home essentials, books, toys
Special Offers Prime members get free shipping and early access to select deals

4. Zalora

Zalora

Zalora is a fashion-oriented platform offering major black Friday savings on clothing, footwear, and accessories brands.

Key Deals Up to 70% off fashion labels like Mango, Cotton On, and Adidas Extra 25% off with app-only codes
Focus Categories Clothing, shoes, activewear, beauty
Special Offers Free returns and extra discounts with Zalora Now membership

5. ASOS

ASOS

ASOS is the best option for international brands. It offers discounts in different categories. They often run pre‑sales days ahead of the official Black Friday, with deals rolling into Cyber Monday.

Key Deals Limited-time extra 20% off sale items
Focus Categories Streetwear, occasionwear, accessories
Special Offers Free shipping on orders over SGD50 during the sale

How to Make the Most of the Best Black Friday Deals?

Black Friday sales come with a lot of discounts, low prices, conditions, and more. So it’s better to below points in mind to get fair deals. Below are the tips you should follow:

1. Start With a Plan

Before the sale gets started, firstly, take a moment and figure out what you actually want, then make a short list of things you are interested in buying from it. 

After creating a list, set a budget for each product you will buy. It will help you stay focused, avoid impulse purchases, and get the best value for the money.

2. Track Your Products

Once your list and budget are ready, it’s time to track products from the respective platforms to be aware of the price before the sale starts. It helps you track real discounts from the fake ones.

Use the price tracking website or browser extensions, or some platforms. Some platforms let you set an alert when the prices drop. The earlier you start, the better chance of spotting genuine deals.

3. Time to get the Deals

When the sale begins then be ready to move fast. Popular things like gadgets and premium products sell out very quickly.

To make checkout earlier, stay logged in, save your payment details, and prioritize the must-have products, then go for the rest of them.

4. Check return Policies

Sometimes it happens that people buy products without understanding the conditions. So, before buying, check if the return policy is free and how long you have to return an order.

It’s always better to be safe in case the product doesn’t meet your expectations.

How to Ship Black Friday Deals to Singapore

If you’re planning to shop from overseas this Black Friday, getting your order delivered to Singapore is easy. Just follow these simple steps.

Step 1: Choose Your Online Stores

Start by picking well-known international sites with good Black Friday deals. Always check if they deliver to Singapore.

Step 2: Check Shipping Options

Before paying, review the store’s delivery details. Some ship direct, while others may need forwarding.

Step 3: Enter Accurate Address Details

Fill in your full name, address in Singapore, and contact number. Errors can lead to delays.

Step 4: Track Your Order

Use the tracking number to follow your package as it moves through delivery.

Step 5: Prepare for Delivery

Keep your receipt and item value handy in case customs or GST applies.

Step 6: Receive Your Parcel

Once cleared, your order arrives at your door. Check that all items are correct.

Conclusion

Black Friday 2025 in Singapore is shaping up to be a must-do shopping event with deep discounts across electronics, home appliances, fashion, beauty, and more. 

Whether you’re shopping online or in stores, planning is key to securing the best deals and avoiding last-minute stress. By making a wishlist, setting a budget, and tracking prices early, you can save both time and money. 

Remember to check return policies and stay alert for flash deals and exclusive offers. If you’re ordering from overseas, follow the proper shipping steps to ensure smooth delivery to Singapore. With the right approach, Black Friday can be more than just a sale; but it can be your best chance to buy smart and save big before the year ends.

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