Black Friday is one of the biggest shopping events of the year, and in Singapore, it’s growing more popular every year. Whether you’re after electronics, fashion, home appliances, or travel deals, Black Friday 2025 is expected to offer serious savings across all categories.
This global sales event brings exciting discounts from both local and international platforms. With nearly 40% of Singaporeans participating in Black Friday sales, it’s the perfect time to plan your purchases and grab the best offers before stock runs out.
In this guide, you’ll find everything you need, including top deals to watch for, shopping tips, shipping advice, and more, to help you make the most of this year’s Black Friday sale.
The Black Friday sale will start from 28 November 2025, while the pre-sales will start 3-4 days before. Big e-commerce platforms give their premium users early access to seek discounts and buy things earlier.
Black Friday sale is happening at a global level, so big retailers start giving discounts a week before the official sale starts.
They do this to get more shoppers and leads to the Cyber Monday sale. Basically, it’s good for shoppers as all platforms give better discounts, so that shoppers can decide where to buy. It also means that the sale happens both online and offline.
During the black friday sale in Singapore, shoppers can expect discounts on TV brands like LG, Samsung, TCL, and Son,y and maybe on new 2025 models too.
The new models of gaming consoles like PlayStation 5 (PS5) and Switch 2 do not get much discount, but on the older versions, you get a better discount and get your gaming console.
You can also find big discounts on PC and laptop brands like DELL, Lenovo, MacBook, ASUS, and more.
When it comes to fashion brands, how can they stay behind, as several fashion brands like Adidas, Nike, Charles & Keith, and more offer deep discounts and additional promo codes on their products?
Black Friday sale brings huge discounts on products. In this section, below are some categories that help you buy in black friday deals:
There are more categories, but these are the most popular, which give high discounts on their products.
Whether you are looking for a product online or in-store, there is a shortage of options in Singapore. Below are some of the most trusted and genuine platforms for Black Friday shopping:
Lazada Singapore is one of the top shopping platforms, famous for huge discounts on black friday sale across every category. With free shipping, it’s best for bargain hunters.
| Key Deals | Get up to 80% off, with new daily deals at midnight and 12 pm in a different category each day.
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| Focus Categories | Fashion, electronics, beauty, and kitchenware |
| Special Offers | Exclusive app vouchers and cashback offers during Black Friday week |
Shopee is another famous shopping platform with offers of deep discounts on products. They are famous for tech deals and daily flash sales. They also allow voucher stacking for extra savings.
| Key Deals | Up to 90% off electronics during the Mega Tech Show |
| Focus Categories | Tech gadgets, beauty, and household products |
| Special Offers | Combine cashback and vouchers for up to 30% in total savings |
Amazon brings global brands right to your door. During black friday sale, discounts on homeware, electronics, and books. Premium members get exclusive deals and early access.
| Key Deals |
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| Focus Categories | Electronics, home essentials, books, toys |
| Special Offers |
Daily deals roll out at midnight and 12 pm across new categories, from 20 November to 1 December |
Zalora is a fashion-oriented platform offering major black Friday savings on clothing, footwear, and accessories brands.
| Key Deals | Up to 70% off fashion labels like Mango, Cotton On, and Adidas Extra 25% off with app-only codes |
| Focus Categories | Clothing, shoes, activewear, beauty |
| Special Offers | Free returns and extra discounts with Zalora Now membership |
ASOS is the best option for international brands. It offers discounts in different categories. They often run pre‑sales days ahead of the official Black Friday, with deals rolling into Cyber Monday.
| Key Deals | Limited-time extra 20% off sale items |
| Focus Categories | Streetwear, occasionwear, accessories |
| Special Offers | Free shipping on orders over SGD50 during the sale |
Fever is your go-to option for the black Friday deals across the city. This Black Friday, sign up early to access up to 30% off over 5,000 top-rated events, exhibitions, restaurants, concerts, and more. Deals go live from November 21 to December 1, but early birds on the waitlist get first access.
| Key Deals |
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| Focus Categories | Immersive experiences, exhibitions, dining, Candlelight concerts, gift cards |
| Special Offers |
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Genic Cards is a modern platform specialising in Digital business Cards, offering NFC-enabled smart cards that let you share your contact details with a single tap. It’s a great option for professionals upgrading from traditional paper cards during the rush of black friday deals in Singapore. The brand also rolls out early promotions and site-wide discounts leading up to the sale period.
| Key Deals |
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| Focus Categories | NFC digital business cards, metal cards, QR-code cards, customisable smart cards |
| Special Offers |
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Black Friday sales come with a lot of discounts, low prices, conditions, and more. So it’s better to below points in mind to get fair deals. Below are the tips you should follow:
Before the sale gets started, firstly, take a moment and figure out what you actually want, then make a short list of things you are interested in buying from it.
After creating a list, set a budget for each product you will buy. It will help you stay focused, avoid impulse purchases, and get the best value for the money.
Once your list and budget are ready, it’s time to track products from the respective platforms to be aware of the price before the sale starts. It helps you track real discounts from the fake ones.
Use the price tracking website or browser extensions, or some platforms. Some platforms let you set an alert when the prices drop. The earlier you start, the better chance of spotting genuine deals.
When the sale begins then be ready to move fast. Popular things like gadgets and premium products sell out very quickly.
To make checkout earlier, stay logged in, save your payment details, and prioritize the must-have products, then go for the rest of them.
Sometimes it happens that people buy products without understanding the conditions. So, before buying, check if the return policy is free and how long you have to return an order.
It’s always better to be safe in case the product doesn’t meet your expectations.
If you’re planning to shop from overseas this Black Friday, getting your order delivered to Singapore is easy. Just follow these simple steps.
Start by picking well-known international sites with good Black Friday deals. Always check if they deliver to Singapore.
Before paying, review the store’s delivery details. Some ship direct, while others may need forwarding.
Fill in your full name, address in Singapore, and contact number. Errors can lead to delays.
Use the tracking number to follow your package as it moves through delivery.
Keep your receipt and item value handy in case customs or GST applies.
Once cleared, your order arrives at your door. Check that all items are correct.
Black Friday 2025 in Singapore is shaping up to be a must-do shopping event with deep discounts across electronics, home appliances, fashion, beauty, and more.
Whether you’re shopping online or in stores, planning is key to securing the best deals and avoiding last-minute stress. By making a wishlist, setting a budget, and tracking prices early, you can save both time and money.
Remember to check return policies and stay alert for flash deals and exclusive offers. If you’re ordering from overseas, follow the proper shipping steps to ensure smooth delivery to Singapore. With the right approach, Black Friday can be more than just a sale; but it can be your best chance to buy smart and save big before the year ends.
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